Go to Sacramento, add Punk Rock + Art Deco + Bar + Barbershop + Very Cool People and you get Bottle and Barlow. "GET LOOSE, STAY SHARP"
Intelligentsia is a company that is constantly searching for the best coffee, brewed to perfection. They travel the world working with farmers to grow the perfect bean, roast to very exacting specs and train the best baristas in the world. We created a logo that talks to that quest. I'm also incredibly stoked that the logo has taken on a life of it's own and has shown up on cycling caps from Golden Saddle Cyclery and Tenspeed Hero
Created at Planet Propaganda
Training for, then competing in a 140.6 mile race requires intense focus and the best gear in the world. Zoot is the world leader in Triathlon specific gear. I designed and art directed Zoot's 2011 catalog, using brackets to represent the triathletes focus on training and Zoot's focus on creating gear just for them. Created at Planet Propaganda.
ACR makes products that save lives. It's science, not luck.
Gary Fisher and his buddies invented the mountain bike, so they could go party in the woods of northern California. Gary turned that into a business. I was lucky enough to have him as a client for 8 + years and bring that story and culture to life in the form of his yearly catalogs, website and ads.
This involves traveling the earth with Gary, great photographers, really cool mountain bikers and riding, shooting and telling the stories of some the best places to ride a bike off-road. Then coming home and designing the fuck out of it all.
Created at Planet Propaganda
Schutt sports is the largest supplier of helmets to NCAA Football teams and launched a new helmet that reduced the risk of concussions, because it's what's inside that counts. Created at Planet Propaganda.
Frito-Lay launched an updated "jack'd up" version of the all-american snack Cracker Jack geared towards dudebros. Proprietary consumer market research®™ say these guys live on-line and watched stupid videos, so that's what we did. We also built an RV with a dunk tank in it. that travelled around the country giving out samples, dunk a model and post the pic to facebook.
Most workwear marketing is is full of tough guy bravado and over-compensation, but when you actually are on a job-site with the guys doing real work, they are funny as all-get-out. So we talked to them in their own language, using "fish stories" as product demo. Created at Planet Propaganda.
Rebecca Ryan - author, economist, futurist and the smartest fucking person I know, allowed me to design her second book "Regeneration".
Victory Crown Barber Co. is a punk rock apothecary with a range of hair products for the café racer riding, pompadour rocking, whiskey swilling guy you wish you were.
I love my gym Foundation Crossfit, awesome people, incredibly strong with an even stronger sense of humor. I design t-shirts so I can rep them proper.
If you are going to drop serious money on a wheelset for your bike they better be damn sexy. Same goes with any other very expensive, light-weight carbon fiber bits. Created at Planet Propaganda
When it comes to coffee, everyone talks about the beans, but what truly matters is how it's made. Mr. Coffee was looking to get into a younger and less stodgy market, so we partnered and documented the Global Startup Battle, where teams around the globe compete to make something great.
Bikes are rad, Trek makes rad bikes for rad bike riders.